Case Study

U-DON

Overview

Donate without spending money

U-DON is an app that aims to allow everyone to donate to a cause without having to spend their own money. This self directed study and design is based on my high-school project with my friends, with extra research and improved UI and UX design.

Personal Project
Duration: July 2019 – August 2023
Tools: Figma, Google Forms
Skills: User Research, Visual Design, Wireframing, Prototyping, Mobile App Design
 

Problem

Numerous charities worldwide require donations. However, as students, we often find ourselves wanting to contribute but lacking the financial means to do so. We prefer not to burden our families by using their funds, and our pocket money doesn’t allow us to donate while managing our personal expenses. As a group of students with some free time and a willingness to give back, we have contemplated the question: “How can we establish a platform where individuals can contribute without spending any money from our wallets?

Solution

At U-DON, our goal is to revolutionize the methods in which other non-profit organizations raise funds and pave a completely new system through an innovative digital platform that allows users and volunteers to communicate with respective organizations at ease.

Utilizing monetized video advertisements, U-DON will be able to procure the necessary funds to each project goals. We intend to support organization that are bettering our world, environment, society, and ultimately be the catalyst of reaching all Social Development Goals established by the United Nations.

User Research

To better identify what features are needed for the users to stay motivated and watch the ads, I conducted an online user survey on 20 university students on what they are interested in seeing the apps. Some of the responses I received were:
 
1) Progress tracker that would enable them to see how much they’ve donated
2) A simple game to watch the ads 
3) Personalized profile
 
By narrowing down and prioritizing the users’ responses, I decided that it would be best with the progress bar implemented with how much more till reaching the donation goal, which would motivate the users to be willing to donate. I also decided on having a personalized profile where users are able to know how much they’ve donated and how much ads they’ve watched.

User Flows

Low Fidelity Wireframes

Final Designs

Loading Screen and Login Screen

Homepage screen and Profile Screen

Donation dashboard and Donation details screen

Reflections

Currently trying to improve

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